You are not logged in. You need to log in
to access this feature. Sign up
if you haven't already. All new accounts start with a free trial.
Read all the editors' answers to Duotrope's interview question: How important do you feel it is for publishers to embrace modern technologies? Learn more.
Here is a small sampling from our recent Editor Interviews. We have interviewed over 2,100 editors.
Q: How important do you feel it is for publishers to embrace modern technologies?
A: It is important to embrace technology that makes sustaining a press possible. If it weren't for modern technology, I don't believe our press would exist.
A: We support the wise and equitable use of technology.
That said, we believe the audience that needs us will find us and we care not at all for self-promotion, buzz words, SEO, or 'likes'.
We accept no advertising or sponsored content. Nor do we accept support from corporations or foundations invested in Earth-harming practices.
A: We're an online-only project! I definitely embrace modern publishing. I do like a good brick of paper in my hand, or the glossy page of a magazine, but as a nimble little micro project that would be out of reach for us.
A: So, so important. Technology is a tool to help leverage all the facets of the publishing process. We would not survive without it.
A: We are old fashioned, but try to be modern where it counts. Hosting video and music is a bit unusual for a traditional 'lit mag' as such, which is a designation we shy from. We will publish anything, and enjoy the challenge of bringing new forms of art to our publication. We only keep up with stats stuff for a general view of the readership, and have had some mild success with online donation services, which have always been prioritised towards contributors. Everything we're doing is guerilla, self-styled, in our own terms, and we love having that freedom. We want to use technology to keep in the moment, but recognise how zines and other classic publication methods have shaped our own literary perspectives.
A: I feel that for indie publishers, embracing modern technologies is a matter of life and death. Margins are small in the publishing industry, and if you aren't working as far ahead in the process as you can be, it is a struggle to stay afloat. Our site would have never grown without social media or being able to work out sales without a POD option. While print-on-demand limits the margins even further, we wouldn't have had the upfront costs available to order print copies in bulk at the start.
A: I think it is important that, as humanists, we embrace not just modern tech, but also, old and outdated tech. I would love to see a blend of art and word, or word as art. There is beauty to bringing life to the old ways, even if tradition is just peer pressure from the generations past.
A: We publish an online literary magazine; ergo, technology is important to our mission. Also the Plant-Human Quarterly is one face of a multifaceted collaboration with the Amsterdam-based Otherwise Collective, a group of artists, scientists, and technologists whose main focus is "The Plant-Human Communication Project," an interdisciplinary, interspecies conversation between the human and botanical worlds and between various modes of thought – scientific, artistic, technological, and more – that help us approach what we perceive as other, in this case the world of plants.
A: We follow a POD business model and innovative approach to book publishing, including multimedia EPUB eBooks and more traditional print publications. We encourage poets to create a website, recorded readings, and films-videos to promote their work. Marketing is most effective when a poet reaches out to their circle of professional contacts, colleagues, and people interested in their work. Most book sales come from their efforts to promote the book and submit seek reviews.
A: Our accepted manuscripts are re-sent electronically. Submission packages show professionalism.
A: Very important. It allows them to reach more people.
A: Technology is central to how we run our magazine. For example, we created a custom submissions portal and administration process to make handling stories easy, efficient, and to the greatest extent, automated (how stories move from place to place). We lean into social media and everything it entails, including daily posting, and we do a ton to make our website more visible. Readers are visual, so we commission custom artwork, videos, and explainers—all on-brand, of course! I dabbled in graphic art when I was young; now, the principles have come in handy. I love creating custom story covers and images for each author's awareness campaign. We unconventionally use Twitter for live interviews. The power of Twitter is its ever-present people; we love jumping in, asking pre-planned questions, and getting some of the most excellent responses from those we interview! I adore the engagements, likes, and retweets. Sometimes, notifications flow in all day after an interview (and for several days following!) Interviewing is so much fun; I enjoy showcasing authors, editors, and industry professionals as a way to contribute positively to the writing community.