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Read all the editors' answers to Duotrope's interview question: How important do you feel it is for publishers to embrace modern technologies? Learn more.
Here is a small sampling from our recent Editor Interviews. We have interviewed over 1,725 editors.
Q: How important do you feel it is for publishers to embrace modern technologies?
A: Publishing should embrace modern technologies. At SCJ, we have an entire position dedicated to our website, another for marketing and that includes social media. This year we hope to expand into podcasting and allowing storytellers to tell their stories in their own voice. I think oral tradition is going to make a huge comeback over the letter. However, print is here to stay. It is hardwired into our civilization. Just think if "Beowulf" or "Caedmon's Hymn" had been Live Tweeted instead of written on animal skin, Anglo-Saxon would be more dead than Latin. But to use English as a vehicle for story is to embrace change or die. The language itself demands it. On the other hand, modern technology is subservient to power (electric, political and economic), which is unsustainable in its present form.
A: Critical. Journals who aren't adapting aren't just communicating a lack of desire to adapt technology, but a willingness to not make it easier for their readers and submitters. New technology is often seen as making processes easier for magazines, but it's also about making it easier to get to your magazine and consume it. We think that's important. We also think it provides alternate ways of experiencing our magazine. Eventually, VR/AR reading events will be more commonplace, connecting readers from around the world in a shared place to enjoy writers they would otherwise never experience. We want to be a part of that.
A: We use all of that: e-submission, print on demand and social networking. We don't in fact accept hard copy submissions. We use print on demand proudly. Why print a book before it's sold? Most of our advertising is through social media.
A: Electronic submissions are phenomenal - it allows work from any corner of the world to be submitted and that is a golden opportunity for any writer or visual artist.
A: It's absolutely essential for us, since we're a digital magazine with a print-on-demand option. Submittable is invaluable to us, as is ISSUU. Montana Mouthful would not exist were it not for modern technologies.
A: Any method for us to reach readers that gets results in a practical and timely manner is a good method.
A: We just take email submissions for now. I love submittable, but it's hard trying to get the university to pay for that.
A: B&P is part of Alt Publish (Alternative Publishing Services) and we embrace technology. That said, there is still a satisfaction that comes from holding a book in your hands.
A: I do not participate in any online social networking services personally, but a staff member operates our magazine FB page. I do not believe it's important for publishers to remain traditional, but I don't have any desire to do any social networking myself.
A: We use a swathe of modern tech to make our publishing house work. Without these technologies, it is very likely we couldn't function. For Zombie Pirate Publishing, modern technology is one hundred percent required.
A: Communicators League is an all time online publishing platform. It is important for traditional publishers to embrace the opportunities technology has brought to the publishing world. The world is going "techy" so publishers should not remain "tradi."
A: In the early 20th century, the world-renowned clock maker E. Howard from Waltham, MA, decided that the wrist watch was a fad, and refused to produce any. Now they make no clocks. It's not a matter of importance, or even survival. It's a matter of looking around. It's an obligation for the engaged person.