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Read all the editors' answers to Duotrope's interview question: How important do you feel it is for publishers to embrace modern technologies? Learn more.
Here is a small sampling from our recent Editor Interviews. We have interviewed over 1,550 editors.
Q: How important do you feel it is for publishers to embrace modern technologies?
A: We understand the necessity to embrace modern technologies and medium. Though we would like to do more than we are able to at this moment due to lack of time. Social media is extremely important not only because you want to reach out to a more diverse audience but also because you want to be more accessible for newer writers. We love memes and gifs too, so we are quite the non-high culture people.
A: Our business basically runs on modern technology - from submissions, to publishing, to advertising. There would not be a Wolfian Press without it, and there would not be an AHF Magazine without it, so obviously it is vital to us. As for publishing in general, I am not certain enough to say.
A: We purposefully approached being a online publication with a desire to take advantage of the medium; while we do create digital semi-annual issues and archive everything we publish, we offer new work every week. Ideally, we want to cultivate a readership that come back to the website every week in the knowledge they will have a new treat in store.
A: Mandy: Essential! If publishers are going to retain any portion of the market share, we have to take advantage and stay on top of any technologies which are being embraced by authors AND readers.
Dusty: As a firm believer in ebooks, audiobooks, and internet technologies, I can't imagine trying to be competative in the business now, without embracing and utilizing the technologies that are changing the face of publishing today.
A: The world is changing so quickly and it's important to stay relevant and a strong part of that is embracing technology. We try to stay active on social media platforms and connect with other artists that way.
A: MORIA is exclusively an online magazine, so modern technology is integral to our platform. We accept submissions through email, although plan to move to a digital submissions manager in the near future. We depend on social media for promoting our writers and announcing our submissions periods and dates of publication.
A: Submission technologies make it easier for writers and publishers alike. I really don't want a thousand pieces of paper in my briefcase. One of our editors prints the pieces off; fine by me. I ain't got no problem with traditional methods, but design is important to our issues, both online and print, so we're definitely using the latest tech.
A: Our publication has a specific submission process through our website. We feel that it's important for people to use this online submission portal as it streamlines our process for our blind review.
A: We love modern technology. Our editorial team is all over the world, so our editing and publishing conversations happen online. We publish online. Social media is indispensable to sharing our work. Readers and writers find us through social networks. In fact, our editorial team met on Facebook and the whole Dead Housekeeping project was born in FB discussions. Our other Founding Editor Lisa Schamess has written about that in a piece on our blog called Winter Cherry [http://www.deadhousekeeping.com/noteworthy/2015/9/17/howwebegan].
A: Very important. We are an online only publication, after all. But beyond that I would add that it is precisely modern technology that has democratized the poetic/literary landscape. Traditional publishers and writers aren't too happy about this in the same way that most people secretly abhor any type of wider net democracy, they think it dilutes what they do, but it doesn't, it enriches our world. Every voice that would otherwise not be heard is made possible through technology, so, I say more of it, please.
A: I think both methods are important. We utilize electronic submissions to both cut down on paper and on postage (it also makes our lives easier). Otherwise we would drown in paper, and it's just not feasible for a small company like us to deal with physical copies of manuscripts all the time. Utilizing social media marketing is an important part of modern book sales. While it is not replacement for feet on the pavement, it allows us to announce our authors' events and reach a wider pool of potential buyers and enhance the traditional methods of marketing. In addition, the POD structure allows small companies like ours to operate whereas we would be unable to stay afloat if we had to do offset print runs of every book. And don't get me started on e-books!
In short, publishers in general need to keep up with the times. Whether they choose to utilize all modern technology and marketing channels or not is a decision only they can make, but they should stay abreast of recent developments and do their best to keep their fingers on the pulse of what the industry needs and is moving toward.
A: At Driftwood, PDF versions of our issues are free to download on our website. But we love print, too--so each issue has a limited print release featuring the visual arts on photo-paper inserts.