Journal of Customer Behavior (JCB)

About

jcb is the home of readable radical research in the fields of marketing, branding and consumer/customer behaviour. Academic in orientation, it is artistic in approach.
jcb believes that consumer behaviour can be approached, understood and illuminated in all sorts of ways that don’t rely on standard social science methodologies or modes of representation.
jcb maintains that consumer behaviour can explored, explained and encapsulated in ways that eschew models, frameworks or matrices.
jcb recognises that marketing is as much an art as a science: slogans are poetic; packaging is sculptural; selling is storytelling.
jcb looks to the humanities rather than the physical sciences for inspiration.
jcb takes its cue from the New Yorker not Scientific American.

Important: Pitch first.

Country of Publication

United Kingdom

Publication Media & Frequency

Electronic Publication Electronic Publication: Published 4 x per year
Print Publication Print Publication: Published 4 x per year

AI Policy

Unknown AI policy

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Collapse section Fiction Open

Audience:

Open to a broad Audience.

Genres:

General

Lengths:

Flash Fiction: Up to 1,000 words.
Short Story: 1,000 - 6,000 words.

Styles:

Open to all/most Styles, including: Literary, Mainstream.

Topics:

Other: See guidelines.

Payment:

No monetary payment No monetary payment.

Submissions:

Method: Email.
Reprints: Unknown.
Simultaneous submissions: Unknown.
Media: Text.

Collapse section Nonfiction Open

Audience:

Open to a broad Audience.

Lengths:

Article: Up to 6,000 words.
Essay: Up to 2,000 words.

Styles:

Open to all/most Styles, including: Academic, Critical, Literary, Mainstream.

Topics:

Business/Finance: Business, See guidelines.
Other: See guidelines.

Payment:

No monetary payment No monetary payment.

Submissions:

Method: Email.
Reprints: Reprints are NOT allowed.
Simultaneous submissions: Simultaneous submissions are NOT allowed.
Media: Text.

Collapse section Poetry Open

Audience:

Open to a broad Audience.

Genres:

General

Lengths:

Poem: Unlimited number of lines.

Poetry Forms:

Open to all/most Forms.

Styles:

Open to all/most Styles, including: Literary, Mainstream.

Topics:

Other: See guidelines.

Payment:

No monetary payment No monetary payment.

Submissions:

Method: Email.
Reprints: Unknown.
Simultaneous submissions: Unknown.
Media: Text.

Collapse section Visual Art Open

Audience:

Open to a broad Audience, including: Scholars.

Lengths:

Artwork:
Photo Essay: Unlimited number of images.

Art Media:

Open to all/most Art Media.

Art Styles:

Open to all/most Art Styles.

Topics:

Other: See guidelines.

Payment:

No monetary payment No monetary payment.

Submissions:

Method: Email.
Reprints: Unknown.
Simultaneous submissions: Unknown.
Media: Image.

Always check guidelines for details and restrictions. If you aren't familiar with these terms, see our glossary.

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Journal of Customer Behavior Submission Statistics

The statistics in this section are compiled from submission reports sent to us through our submission tracker. They are not provided by the publication's editors/staff or by Duotrope's admins. Information in this section is updated a few times per day. Learn more about the statistics.

We have not received any submission reports for this listing in the past 12 months.

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Dates

Last Updated: 12 Aug 2026

We check their guidelines for changes every four weeks, and we audit the listing twice a year.